After several months of bad ratings news for CNN, official quarterly numbers confirm that the cable news network has hit 21-year lows in both viewers and adults 25-to-54.
The primetime lineup of Anderson Cooper 360 and Piers Morgan, specifically, saw big drops during the prime 8-10 p.m. hours that have averages down to 446,000 total viewers and a mere 129,000 with adults 25-54. Those numbers mark 35 and 41 percent drops from the second quarter in 2011.
Daily ratings stumbled to their lowest in more than a decade (2001), with 319,000 the average total viewers and 129,000 adults 25-54 — 35 and 45 percent drops, respectively.
In individual primetime broadcasts, Anderson Cooper’s 8 p.m. outing was down 23 percent in the demo. Piers Morgan took a steeper drop of 33 percent in adults 25-54.
Read more at the Hollywood Reporter HERE.