Google is stepping up its activism on gay rights issues in nations with anti-homosexuality laws on the books, a company official announced Saturday as he kicked off Google’s new “Legalize Love” campaign.
The campaign will focus on countries like Singapore, where certain homosexual activities are illegal, and Poland, which has no legal recognition of same-sex couples.
“We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office,” Google executive Mark Palmer-Edgecumbe said at the Global LGBT Workplace Summit in London, according to a report on Dot429, a networking site for LGBT professionals. “It is obviously a very ambitious piece of work.”
Google (GOOG, Fortune 500) will focus on developing alliances with local companies and on supporting grassroots organizing efforts. Citigroup (C, Fortune 500) and Ernst and Young have already signed on as partners.
A U.S.-based Google spokesman cast the campaign as a framework for supporting the already-ongoing activism efforts of Google employees around the globe. Its focus will mostly be international, especially targeting parts of Europe and Asia, he said.
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