By Jacques Couret. So just how much did Chick-fil-A Inc.’s sales skyrocket on “Chick-fil-A Appreciation Day”?
“While we don’t release exact sales numbers, it was an unprecedented day,” Chick-fil-A Executive Vice President of Marketing Steve Robinson said in a statement. “We are very grateful and humbled by the incredible turnout of loyal Chick-fil-A customers on August 1 at Chick-fil-A restaurants around the country. Chick-fil-A Appreciation Day was not a company promotion; it was initiated by others.”
The Atlanta-based chain is private and therefore doesn’t reveal its bottom line. It discloses annual sales figures, with last year’s record haul hitting $4 billion. There are 52 weeks in a year and Chick-fil-A isn’t open on Sundays. So it operates roughly 312 days of the year. Sales of $4 billion divided by 312 is about $12.8 million a day.
One can only guess how much more than $12.8 million Chick-fil-A considers “unprecedented” for sales on Aug. 1.
In other daily Chick-fil-A controversy news, the Newnan [Ga.] Times-Herald published a guest column from Lawrence Reed, president of the Foundation for Economic Education in Irvington, N.Y., and Atlanta. Reed comes out swinging in defense of Chick-fil-A, calling public figures who have come out against the chain “smug, self-righteous, power-wielding, small-time Nazi-types.” Read more from this story HERE.
In a related story, the CFO of a major Tucson, Arizona company was fired for the following Appreciation Day “protest” against Chick-fil-A:
Finally, if you’re a Tim Hawkins fan, here’s his hilarious Chick-fil-A music video: