Video: Dodge Ad with Paul Harvey Rocks Super Bowl Sunday

One of the most touching commercials from Super Bowl Sunday was the Dodge ad based on the “so God made a farmer” speech by Paul Harvey. We’ve included the full audio from the speech below so you can listen to the entire, rousing tribute.

Harvey delivered the speech at the 1978 Future Farmers of America convention. Here’s the full transcript (the text in brackets didn’t make it into the Dodge commercial):

“And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a Farmer.

God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a Farmer.

God said I need somebody willing to sit up all night with and newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a Farmer.”

Read full story HERE.

  • Nina

    This ad took me by surprise and brought tears. This is what America was founded on and brought back that feeling of real spirit and the pride of a person and his life goals.
    I wish we had MORE of this to touch our hearts and bring back that understanding that hard work is what this country was founded on. Farmers are the kind of people that shaped this country.

  • gwedem5995

    It is a shame we don’t have more Paul Harvey’s in this world. what a better place it would be.

  • CSN

    Just got a 4 DVD set of Ozzie and Harriet, and was the best of their series from 1952 to 1966. Longest running series EVER, and was it ever an eye opener. Teenagers looked sweet, grownups talked sense to their kids, values were implanted, and humor was gentle and funny….America where have we gone?

  • Carol-Christian Soldier

    This ad and the Bud ad with the baby Clydesdale and its care-giver were my favorites–
    OK- I love HORSES- the Farmer watched the new-born foal –with a sad ending-
    the Bud Baby – grew – but remembered his care-taker…