Remington Arms Co. Unveils Clothing Line for the ‘Gun-Toting Crowd’

Photo Credit: Reuters/CaterpillarCall it concealed-carry chic: With all 50 U.S. states now permitting people to pack pistols in public, it was only a matter of time before some company came to market with an apparel line targeting the gun-toting crowd.

Remington Arms Co, which has been making firearms for nearly 200 years, has just unveiled a collection of clothing and accessories, including the “Smoothbore Field Coat” ($1,295) and the “Double Derringer Leather Vest” ($300).

In drawing a bead on the apparel market, Remington becomes the latest U.S. manufacturer to try reinventing itself as a “lifestyle brand” as a way to bolster its bottom line.

Next up is Winnebago Industries Inc, the U.S. maker of motorhomes and trailers. In October, the Forest City, Iowa-based motorhome maker announced an agreement with Brandgenuity, a New York-based licensing agency, to put the Winnebago name on a range of outdoor fashions and camping gear.

“We stand for quality products and a fun lifestyle,” Randy Potts, the company’s chairman, chief executive and president, told Reuters. “We think there’s an opportunity to leverage that beyond RVs.”

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