Fox News Just Made One of the Biggest Announcements of Its 20-Year History
Presidential primaries, by nature, provide an opportunity for news outlets to gain a ratings boost. For the perennial cable news leader, however, the first three months of 2016 shattered all of its previous records.
Fox News Channel has consistently led rivals CNN and MSNBC in the ratings, though recent reports indicate the network was the most popular of all cable networks during the first quarter of the year. The trend held up, whether comparing prime-time ratings or all-day viewers.
Furthermore, the cable network maintained a lead over all others in the 25-54 age range — the demographic long seen as the most attractive to advertisers.
Though the record itself might be cause for celebration, many of the popular Fox News Channel programs also got some individual recognition. Of the top 10 cable news shows airing during the quarter, only one did not air on Fox News . . .
MSNBC and CNN have also seen marked increases in viewership throughout the primary season. In fact, both networks grew their audiences by a bigger percentage than Fox News Channel. While Fox added 30 percent to its viewership numbers, CNN and MSNBC increased theirs by 48 and 54 percent, respectively. It was not enough, however, to put a dent in the cable news powerhouse. (Read more from “Fox News Just Made One of the Biggest Announcements of Its 20-Year History” HERE)
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