NFL Hosts Advocacy in Sport Workshop

The National Football League, Morehouse College and the Ross Initiative in Sports for Equality (RISE) will host the Advocacy in Sport Workshop at Morehouse College in Atlanta, Georgia, February 21-23, 2018 to educate athletes on how to develop and implement effective advocacy platforms that positively impact society.

“Sport has been an international venue for social change since before Jesse Owens swept the 1936 Olympics and opened the world’s eyes to the image of justice and equality,” said TROY VINCENT, NFL Executive Vice President of Football Operations. “This historic workshop is aimed at training the next generation of athletes who wish to use sport as a powerful platform for advocacy. Our partnership is designed to equip athletes as influencers and community leaders with the mechanics to develop their advocacy platform.”

The NFL and Morehouse College partnership is the product of ongoing strategic meetings held at the school since October 2016, convened by RISE. Former and active professional athletes, academics, politicians, social activists and sport administrators developed a curriculum to equip athletes with tools and resources to impact social issues respectfully and responsibly. Athletes will be taught organizational development, relationship management, and best practices in media relations.

“Athletes have a unique ability to bring people together for solution-driven conversations that can bring about real change,” said RISE CEO JOCELYN BENSON. “At RISE, we believe that harnessing the unifying power of sports and empowering athletes to be effective advocates can improve race relations and drive social progress in our country. We are proud to work with the NFL and Morehouse College to help enhance athletes’ ability to create positive change.”

Workshop participants will learn about previous movements and focus on process, acquire knowledge of impactful tools and resources, and hear from athlete activists, politicians and social activists. (Read more from “NFL Hosts Advocacy in Sport Workshop” HERE)

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