Former National Football League player Colin Kaepernick is back in the spotlight. The ex-San Francisco 49ers QB is now the face of Nike’s ‘Just Do It’ campaign. Kaepernick is one of the faces of those who refuse to stand and honor the flag and our anthem on the sideline two years ago. It’s controversial. That was the intent, to give the middle finger to hard-working, American patriots. It was a shot across the bow of Trump’s America, rural America, conservatives, and those who support our troops, those who have died defending the flag, and law enforcement. That’s pretty much everyone. The ad deals with sacrifice, which has some veterans not taking too kindly to the impression this whole campaign is taking; this also comes at a time where the brand lost billions in market share and suffered a huge double-digit drop in favorability. There were no gains among key demographics with bringing anti-cop Kaepernick into the fold.
It’s infuriating. At the same time, it’s a free country. And while Nike lost billions, they won’t be hurt. We can still hurl our anger towards them though, but one veteran decided to launch a counteroffensive against the social justice warrior ethos that’s beginning to infest American business.
Army Captain (ret.) Tyler Merritt is the CEO of Nine Line Apparel. And they’ve already sold tens of thousands of gear from their ‘Just Stand’ line. One post featured Mark “Oz” Geist, a former U.S. Marine who was part of the Benghazi compound security team, was featured wearing their t-shirt, while carrying an AR-15. He’s an American hero. Period. Four Americans died during that tragic terror attack, which included Ambassador Chris Stevens. It remains a source of controversy from the days of the Obama administration six years ago, which swore that al-Qaeda was on the run.
Nike took a stand. “This is ours,” said Merritt in a statement. “They will never understand what it’s like to lose a friend overseas, carry him back home with an American flag draped over his casket, and hand that flag over to his wife and children. Taking a knee during the National Anthem is a sign of disrespect to all those throughout our country’s history who have paid the ultimate sacrifice to secure the blessings of freedom.” (Read more from “Just Stand: While Nike Gives America the Finger, One Veteran-Run Company Is Producing Anti-Kaepernick Gear” HERE)