. . .Kaepernick’s deal with Nike appeared to be rather lucrative — multi-millions of dollars for multiple years — with a Yahoo NFL reporter detailing the terms of the deal to include a branded line of shoes, shirts, jerseys and other apparel bearing Kaepernick’s name and/or likeness. Plus there are royalties on the sales of such items.
One would assume that such a lucrative deal would also be an exclusive one as well, given the incredible amount of publicity brought to both Nike and Kaepernick by the arrangement, but a report from BizPac Review has revealed that such assumptions would be flat out wrong.
The former San Francisco 49ers quarterback — who launched the anti-American protests of the national anthem prior to NFL games in 2016 after losing his starting quarterback role — has also now launched his own line of branded apparel, separate from the Nike merchandise that will bear his brand.
— Darren Rovell (@darrenrovell) September 10, 2018
According to ESPN sports business reporter Darren Rovell, the non-Nike Kaepernick jerseys — which feature his former number and name on the back, as well as #IMWITHKAP on the front — sell for $175, with a reported 20 percent of the profits being forwarded toward Kaepernick’s “Know Your Rights Camp,” a sort of boot camp for aspiring social justice warriors.
As a comparison, Nike store NFL player jerseys range in price from as low as $80 to as much as $325, and jersey-like T-shirts sell for about $40. Kaepernick’s non-Nike jerseys are thus greatly marked up and placed on par with Nike’s “elite” and “limited” line jerseys, which sell for $325 and $150, respectively. (Read more from “Kaepernick Got What He Wanted From Nike, Now He’s Stabbing Them in the Back” HERE)