Gillette Tells Men They’re Repulsive Creeps. Now Give Them Your Money, You Piece of Garbage

Are you a man? That is to say, are you a genetic male who also happens to identify as a “man,” for some increasingly antiquated reason? If so, are you under the mistaken impression that you’re not a rapist?

Our society has come a long way in shaming men for behaving in any way that anybody anywhere doesn’t like, and reminding men that we’re all complicit even if we don’t behave that way. But it’s not nearly enough. The mere fact of maleness is shameful and problematic. Men and boys everywhere need to be reminded that we’re evil. We must learn to hate ourselves as much as everyone else hates us. The patriarchy must be castrated. . .

Alexandra Bruell, WSJ:

Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms…

“This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” said Pankaj Bhalla, Gillette brand director for North America in an emailed statement. “We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”

(Read more from “Gillette Tells Men They’re Repulsive Creeps. Now Give Them Your Money, You Piece of Garbage” HERE)

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