The Jeb Boomlet: Why Journalists are Promoting Another Bush Candidacy

You know who wants Jeb Bush to run for president? The pundits.

It’s not that they pine for another Bush in the White House; it’s that they need a GOP front-runner, preferably a household name.

The Republican race is too amorphous for their taste. Every story has to mention Rand Paul, Ted Cruz, Chris Christie, Scott Walker, Marco Rubio and on and on. What journalists love is a two-person showdown, especially if each candidate hails from a different wing of the party, paving the way for lots of civil war themes.

Christie was their guy. A brash, blunt blue-stater with a relatively moderate approach. But the governor’s bus hit the bridge pothole, and even after the self-exoneration and those interviews with Megyn Kelly and Diane Sawyer, he is rolling on punctured tires.

So the media are gravitating back toward Jeb, who is plainly ambivalent about running. And here’s how it works: reporters call up a bunch of party stalwarts and money men and ask if they’d like to see Bush get in. Sure, these folks say. Then we report a “surge” of interest in Jeb.

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