War on Christmas: Starbucks Red Cups Are Emblematic of the Christian Culture Cleansing of the West

Now of course, I have no cause to go to Starbucks, although I can happily admit to shoving a Royale with Cheese into my gob after a particularly frivolous night out.

But I did go this morning, after seeing a Facebook post by a colleague of mine pointing out what Starbucks’ newest “Red Cup” looks like. For those unfamiliar: one of Starbucks’ greatest marketing gimmicks is changing the colour of their cups from white to red every Christmas. I myself remember excitedly declaring to an ex-girlfriend how red cups heralded the beginning of Christmas (sorry, Peter Hitchens) . . .

And what I found was deeply disappointing to 17-year-old, macchiato-chugging me. The Red Cups (do I need a trademark symbol after that?) are now an anti-Christmas symbol, with Starbucks declaring their formerly Christmassy cups to be “holiday beverages” and shedding any sign of Christmas from them . . .

I asked Starbucks why, but they just sent me a “factsheet” with their latest flavours and a link to their website where they’ve talked about wanting “to usher in the holidays with a purity of design that welcomes all of our stories” . . .

You can see what’s going on here. More open? You mean, you’re trying not to “offend” anyone. (Read more from “War on Christmas: Starbucks Red Cups Are Emblematic of the Christian Culture Cleansing of the West” HERE)

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