Disgusting: Abortion Activists Attack Doritos Super Bowl Ad for ‘Humanizing Fetuses’ [+video]
By Kit Daniels. A pro-abortion group is attacking a Doritos Super Bowl ad for humanizing an unborn baby.
In the ad, a pregnant woman is getting an ultrasound while her man beside her realizes the unborn baby will move in the direction of the Doritos he’s snacking on.
The baby attempts in vain to reach the chips he’s eating from the womb until the mother throws the Doritos across the room, which prompts the child to launch itself outside mom and towards the chips.
#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50
— NARAL (@NARAL) February 8, 2016
In response, the National Abortion and Reproductive Rights Action League said the ad used an “anti-choice tactic of humanizing fetuses.” (Read more from “Disgusting: Abortion Activists Attack Doritos Superbowl Ad for ‘Humanizing Fetuses'” HERE)
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Puppymonkeybaby, Chip-Craving Baby Stand out in Super Bowl Ad Lineup
By Anjali Athavaley and Lisa Richwine. Mountain Dew rolled out a creature made from a puppy, a monkey and a baby while Doritos had a fetus on ultrasound reaching for a chip, in two of the most unusual spots.
The commercial which drew the most tweets was shown by Allstate Corp’s Esurance unit before the game, promising viewers a chance to win $250,000 if they tweeted. More than 2 million had done so as of late Sunday night.
The low-risk approach may have been a reaction to last year, when Nationwide Mutual Insurance drew heat for featuring a dead boy speaking to viewers in an ad about child safety.
“Brands played it safe, using a lot of levity and humor,” said Derek Rucker, professor at Northwestern University’s Kellogg School of Management. “We didn’t see too many emotional or too many deep ads. Most of them played it really safe, really light-hearted,” he said, noting the contrast to Nationwide’s 2015 spot. (Read more from “Puppymonkeybaby, Chip-Craving Baby Stand out in Super Bowl Ad Lineup” HERE)
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