Woke Panic: Mrs. Butterworth’s Will Be Completely Rebranded

The pancake syrup brand Mrs. Butterworth’s — known for its matronly woman-shaped bottle — will undergo a “complete brand and packaging review,” a spokesperson for Conagra Brands said Wednesday. The development comes after parent companies for Aunt Jemima and Uncle Ben’s announced that the two product lines will see branding changes of their own.

“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” Conagra Brands Communications Manager Dan Skinner told Forbes. The company added:

We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values. It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.

Earlier Wednesday, Quaker, a PepsiCo subsidiary, announced that will retire the logo of Aunt Jemima, an older black woman who has long been a staple on its products. (Read more from “Woke Panic: Mrs. Butterworth’s Will Be Completely Rebranded” HERE)

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