Starbucks Ends ‘Race Together’ Coffee Cup Campaign, but Now Announces it will Open Shops in Slums

Starbucks went from pulling the shots on its controversial “Race Together” campaign to pulling the plug on it after only a week.

Coffee mogul Howard Schultz announced the global corporation’s plan to take its baristas out of the race and diversity campaign that included writing “Race Together” on cups, a decision that was apparently part of its plan from the beginning, a memo stated.

Baristas will no longer be writing “Race Together” on cups starting Sunday.
The bold initiative involved slapping stickers on coffee cups, but it drew criticism for being opportunistic in the wake of Ferguson and even inappropriate for a barista to task such a conversation while making coffee.

“While there has been criticism of the initiative — and I know this hasn’t been easy for any of you — let me assure you that we didn’t expect universal praise,” CEO Schultz stated. “We leaned in because we believed that starting this dialogue is what matters most.”

The company has no intention of stopping its initiative, as it announced forums to come and the hiring of 10,000 employees from diverse backgrounds to man new coffee shops in disadvantaged urban communities. (Read more from “Starbucks Ends ‘Race Together’ Coffee Cup Campaign” HERE)

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