Americans Actually Hate Woke Corporate Activism

According to a new study conducted by the Brunswick Group, Americans are decidedly against woke corporations delving into politics and overwhelmingly view corporate activism as self-serving phony panderism used for marketing and manipulation.

Consumers have made it exceedingly clear that they don’t approve of actions such as Disney firing actress Gina Carano, the censorship of Dr. Seuss’ books, or Amazon pulling a documentary about Supreme Court Justice Clarence Thomas. Many have protested by ditching companies that pull these kinds of stunts but corporations don’t seem to be getting the message.

Ajaw-dropping 63 percent of corporate executives “agree unequivocally that companies should speak out on social issues.” But their politicized viewpoints don’t align with those of voters. Only 36 percent agree with them. Corporate leaders also seem to have “a highly inflated sense of how effective corporate communication has been on social issues compared to voters,” according to the study.

Unbelievably, 74 percent of business executives actually think corporate activism is effective. Voters don’t see it that way… only 39 percent believe it works.

According to the study, the virtue-signaling by corporations doesn’t make a lot of sense considering they spend billions on marketing campaigns to project their wokeness and people see it as inauthentic and hypocritical. (Read more from “Americans Actually Hate Woke Corporate Activism” HERE)

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