Brand Tells Customers to Pass DEI Course for Discount

Outdoor outfitter The North Face is offering customers a 20% discount if they complete and pass a Diversity, Equity, and Inclusion (DEI) course.

The company launched the course, titled “Allyship in the Outdoors,” to teach customers about racial disparities in outdoor activities. It is roughly an hour long and is intended for people who work in the outdoor industry. Those who take the course from North America are ineligible for the discount, however.

“At The North Face, we believe in the power of exploration. As individuals, professionals and companies who share a love for the outdoors and exploration, we also have a responsibility to support spaces where everyone feels like they belong,” the course description says. “This 1-hour digital course is designed to foster a deeper understanding of the unique challenges that people of colour face when accessing the outdoors.”

“The course focuses on perspective of race and racism in Europe, and we acknowledge that the experiences of people of colour around the globe differs. It will also provide training and resources, through 4 interactive modules, to help you be a better ally and to make the outdoors a safer and more welcoming place for everyone,” the website adds. (Read more from “Brand Tells Customers to Pass DEI Course for Discount” HERE)

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