Coca-Cola Sales are Climbing — and ‘Shrinkflation’ is the Sly Way it’s Keeping Fans Buying More

Coca-Cola fans’ love for the fizzy stuff continues to grow — even as the containers it comes in keep whittling down.

On Tuesday, the company reported an increase in sales at the start of the year, raking in $12.5 billion over three months and raising shares by 5% — a notable find, considering the simultaneous steadily rising costs of cans, bottles and packaging.

Increased conflict in the Middle East has also contributed to this price hike, as certain supplies, like PET plastic and aluminum, have become more difficult to acquire.

While other food and beverage companies struggle amidst changing times, company chief John Murphy disclosed that Coca-Cola has kept afloat — and thrived — due to selling slightly smaller bottles and cans of its products.

The practice is colloquially known as “shrinkflation,” meaning that the price appears lower, but consumers are really getting less for their money. (Read more from “Coca-Cola Sales are Climbing — and ‘Shrinkflation’ is the Sly Way it’s Keeping Fans Buying More” HERE)