Vice President JD Vance will travel to Pennsylvania next week as the White House ramps up its nationwide effort to sell the administration’s affordability message, according to two sources familiar with the planning.

The visit comes just days after President Donald Trump launched his year-long economic tour with a stop in Wilkes-Barre, where he argued that his policies are easing financial pressure on American families. Vance is scheduled to deliver remarks near Allentown on Dec. 16, focusing heavily on the administration’s argument that it is reversing what it calls an affordability crisis left behind by Democrats.

A spokesperson for the vice president said Vance’s remarks will underscore that “making America affordable again is the number one priority of the Trump administration,” pointing to the White House’s tax cuts and domestic investment initiatives as evidence of progress.

“President Trump has made enormous strides in reversing the affordability crisis left behind by Democrats,” the spokesperson said. “The benefits of the Trump economic agenda have only begun to kick in and there is more work to be done in the new year.”

During his Wilkes-Barre speech, the president told supporters that Americans should already be feeling relief as prices cool, particularly for groceries. He also reiterated his claim that Democrats’ renewed focus on affordability is a “hoax,” arguing they are responsible for the economic strain families have experienced in recent years.

Vance is expected to echo Trump’s message, reinforcing the administration’s argument that Republican leadership is stabilizing the cost of living after years of inflation. His visit also reflects a broader GOP effort to reclaim political ground on the issue after Democrats saw notable gains in the November elections by making affordability a centerpiece of their campaigns.

Recent polling shows the depth of voter concern. A Politico survey released this week reported that 46 percent of Americans believe the cost of living is the worst they can remember. Among 2024 Trump voters, 37 percent agreed. The poll surveyed 2,098 adults between Nov. 14 and 17 and had a margin of error of 2 percentage points.

The administration’s renewed messaging drive also mirrors tactics used by former President Joe Biden, who spent much of his term traveling the country to promote what he called “Bidenomics.” As economic perceptions deteriorated, Biden and his team ultimately abandoned the branding effort amid criticism that it failed to match voters’ lived experience.

With Republicans now working to position themselves as the party best equipped to bring costs down, Vance’s Pennsylvania stop marks one of the earliest high-profile outings in what is expected to be a sustained push heading into the new year.

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