Big Tech companies such as Facebook, Google, and Amazon collect personal user data from many different sources to create “secret identities” of people in order to understand users’ personality traits, predict purchasing behavior, and ultimately sell these profiles to advertisers and sometimes the government. . .

The largest social media company in the world collects information on its 2.4 billion monthly users even when they are not on the platform by tracking their browsing history, including the news they read, pornography they watch, websites they shop at, and more.

Using a tool called “Off-Facebook Activity,” Facebook users can see all of the external browsing data the platform secretly collects without notifying anyone. Since August 2019, Facebook allows users to see the vast amounts of external data collected about them that previously no one had access to. . .

Google, which is the most visited website in the United States with billions of users worldwide, monetizes its users in two major ways, according to the Electronic Frontier Foundation, a nonprofit digital rights group: It gathers user data to build profiles of people using their interests, location, and demographics to let advertisers target particular groups of people based on those certain traits, and second, it shares some of its data with advertisers directly and requests them to bid on individual ads.

Its second method of making money from users is what most people would consider “selling user data.” Google helps third-party ad placement in a complicated process known as “real-time bidding.” (Read more from “Hidden Ways Big Tech Platforms Suck up Your Data” HERE)

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