State Department Bureau Spent $630,000 on Facebook ‘Likes’

Photo Credit: Thinkstock Image

Photo Credit: Thinkstock Image

State Department officials spent $630,000 to get more Facebook “likes,” prompting employees to complain to a government watchdog that the bureau was “buying fans” in social media, the agency’s inspector general says.

The department’s Bureau of International Information Programs spent the money to increase its “likes” count between 2011 and March 2013.

“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further,” the inspector general reported.

The spending increased the bureau’s English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages.

Despite the surge in likes, the IG said the effort failed to reach the bureau’s target audience, which is largely older and more influential than the people liking its pages. Only about 2 percent of fans actually engage with the pages by liking, sharing or commenting.

Read more from this story HERE.

  • James

    Well what did you expect? The State Department is part of
    Obama’s administrations and Obama is a democrat. So how do democrats get votes,
    they buy them with welfare, Obama Phones, WIC, Section 8 Housing, HEAP, soon to
    be free medical, and a very long list of freebees paid for by the
    taxpayer. This is not different, only
    the names have changed to protect Obama.

  • BenDoubleCrossed

    “To compel a man to furnish contributions of money for the propagation of opinions which he disbelieves is sinful and tyrannical.” – Thomas Jefferson

    “There is no worse tyranny than to force a man to pay for what he does not want merely because you think it would be good for him.” — Robert A. Heinlein (1907-1988) American writer

    Tax payer dollars should never be used to by government funded agencies to improve their image or try to make citizens like them better!

  • dsjr

    All the top officials should be fired. They are corrupt.