The policy change was quietly instituted on Feb. 8 after Comcast acquired a controlling interest in NBC Universal, which already had a policy of not accepting ads relating to firearms.
The ban came to light when John Kupiec, president of the advertising agency Canadian American Corp., attempted to purchase an ad for Michigan-based gun store Williams Gun Sight Inc. but was denied, according to CBS News’ Detroit affiliate.
“Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward,” the cable provider said in a statement to CBS. “This policy aligns us with the guidelines in place at many media organizations.”
Executives at Williams Gun Sight called the policy anti-constitutional.
“We’re a perfectly legal company selling a perfectly legal product and they have chosen us out of all the industries out there to make a stand on what’s right or wrong,” Williams’ Chief Operating Officer Dan Compeau told CBS.
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