The response on social media to the company’s push for an “uncomfortable conversation” about race became so intense that a senior executive of the company even went so far as to delete his Twitter account as a response, according to CNN Money (he eventually reinstated it 24 hours later).
With much discussion brought to the campaign and its hashtag – if not the underlying issues of race in America – a closer look at which neighborhoods Starbucks has opened up shop in may reveal a potential disconnect between the $16.4 billion corporation’s social goals and its 14,000 stores.
For example, the map below shows the northern suburbs of New York City – Rockland and Westchester Counties – with the red dots representing the 36 locations that Starbucks has in the area, and the neighborhoods coded by the racial plurality that lives there.
Not a single Starbucks location is situated in a neighborhood with a plurality black population, despite these areas being more geographically dense. (Read more from “Map of Where Starbucks Chooses to #RaceTogether in New York Paints a Strikingly Revealing Picture” HERE)