CULTURAL IMPLOSION: National Chain Removing All Gender Labels From Kids Sections; Gender-Bending Now the Norm for American-Inspired Fashion
By Shannon Pettypiece. Target Corp. is removing gender labels from most of its children’s departments after customers complained about signs designating certain toys for girls.
The kids’ bedding section will no longer feature boy and girl signage, and the toy department will be without labels and pink or blue paper on the shelves, Minneapolis-based Target said on its website Friday. Gender labels will remain in the kids’ clothing section because of sizing and fit differences.
Retailers have been moving away from gender stereotypes, and some startups have emerged to break down the divide in kids’ clothing and toys. The signage that sparked the dispute at Target was for building sets, like GoldieBlox, that are targeted at girls. (Read more from “This Store Removed Gender Labels From Kids Sections After Complaints” HERE)
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Gender-Bending Fashion Now the Norm on the Runway
By Nic Screws. In January, Gucci’s menswear runway collection was an eye-opener. It wasn’t because the brand had just fired its nearly decadelong creative director Frida Giannini in December, or even because new designer Alessandro Michele had pulled the clothing together in less than a week in his new role.
It was because the men on the runway looked … like women.
In fact, some of them were women—an increasing trend in menswear shows. Models of both genders—waifish male models and boyish female models alike—were wearing silhouettes, fabrications, and items of clothing that traditionally appear in womenswear collections. Michele’s deliberately ambiguous outfits featured massive pussycat bow blouses, shrunken jackets, and low-slung, wide-leg trousers—on willowy models with matching soft features and lengthy, undone hair.
And just like that, this change in creative direction became symbolic of an industrywide trend—and Michele the movement’s unofficial leader. A shift toward androgyny has been building over the past two years, and with Gucci’s new experimental take, it has hit its stride. (It’s worth noting that the recently slumping Gucci just reported its first sales growth in two years, a 4.6 percent increase for the second quarter of 2015—up from a 7.9 percent decrease in the first quarter.)
Gender-bending is nothing new in fashion or pop culture. But in large-scale, high-end fashion, the theme has not been conveyed as loudly or as frequently since, well, a young Mick Jagger, David Bowie, and Marc Bolan toyed with feminized looks in the late 1960s. But today, thanks to a troupe of contemporary designers—such as Rick Owens and J.W. Anderson—this theme of gender-neutral dress has been reimagined.
(Read more from this story HERE)
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