Inside Trump Campaign’s Plan to Re-Energize Evangelicals

President Trump’s re-election campaign is developing an aggressive, state-by-state plan to mobilize even more evangelical voters than supported him last time, campaign officials tell Axios.

Why it matters: Trump captured 81% of the evangelical vote in 2016, a huge accomplishment considering they make up roughly a quarter of the electorate and play a prominent role in swing states like Florida. . .

The goal: Paint Trump as a champion of socially conservative issues and warn evangelical voters that his defeat could destroy the progress he’s made.

“There is a significant evangelical outreach effort. It’s going to be state specific. It’s going to exist in important battleground states and focus on churches and areas where we can have an impact,” a campaign adviser said. “African American outreach will be a component of that. … It’s robust, and it will be well-funded.”

Details: The campaign is hyper-focused on registration. It aims to make sure evangelicals, conservative Catholics and Mormons who are already registered vote on Election Day and — more importantly — ensure that the coalition they’ve built is registering people within their communities on the campaign’s behalf, a campaign official said.

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