Netflix Is Going After a New Market – Evangelical Christians
Netflix isn’t just a binge-watching paradise, but also a powerful tool for saving souls, according to televangelist Ed Young.
Young is one of four Christian pastors to have their sermons added to Netflix’s content library late last year . . .
Young, an evangelical superstar, previously had a program on E! network, in addition to publishing a handful of books and hosting a podcast.
“Jesus said that we should become fishers of men. If I’m going to catch the most fish, I’ve got to put a lot of hooks in the water,” he explained to the Gazette. “But I’m most excited about Netflix right now” . . .
Netflix’s CPO, Neil Hunt, told Business Insider that the company has seen that variations in show preferences within countries are greater than those between countries. That means that though an evangelical Christian show, like Young’s, might only appeal to a certain percentage of the US audience, it could appeal to similar niche communities in different countries throughout the world. (Read more from “Netflix Is Going After a New Market – Evangelical Christians” HERE)
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