Watch: Sacha Cohen’s Attempt to Pull a Fast One on a Gun Store Went Down in Flames

Over the weekend, Sacha Baron Cohen, best known for his role as Borat, released the first video in his Who Is America? series that will premier on Showtime. Controversy has been brewing over gun rights activists role in the film. . .

According to Warrior One Guns & Ammo owner Norris Sweidan, Cohen walked into his store, along with a camera crew, pretending to be a Hungarian immigrant who was interested in purchasing a firearm. . .

“He comes in, off the bat you can see in the video I’m looking like, this guy does not look like a Hungarian immigrant, tight a** leather pants, a beard, it just didn’t fit,” Sweidan told FOX 11. “The moment his words came out of his mouth I was like this guy is full of s***.” . . .

“I’m looking at the producer and I’m just like am I being fooled right here?” Sweidan said. “And I just kept looking at the guy and I was like you’re Borat, as soon as I said that his eyes just looked at me like, and he did a turn right out the door.” . . .

“Once I knew it was Borat, we already know his game and his bull*****, so we knew he’s here to make a mockery, and of what? Gun owners? The gun business, gun shops,” Sweidan said. “You’ve got some gun advocate holding a bunny on some gun, if you’re a gun advocate, what the f*** are you doing holding a gun with a bunny on it, really?”

[Video contains numerous uses of explicit language:]

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