Watch Company Responds to Gillette’s ‘Toxic Masculinity’ Ad With Video That Celebrates Men

A watch company has created a video called “What Is a Man?” in response to Gillette’s recent ad. The shaving company’s commercial sparked a controversy because many people found it to be insulting and condescending to men. . .

Egard Watch CEO Ilan Srulovicz told the Conservative Tribune he wanted to make a video that would uplift men and illustrate the beauty of true masculinity. He also told the news outlet he wanted to show some statistics about men that are often ignored. . .

Gillette’s ad invoked the MeToo movement and showed scenes of gender discrimination, sexual harassment and bullying. The reaction was heated, but it earned millions of views on YouTube, Facebook and Twitter. The ad appeared amid the company’s struggles with revenue and growing competition from other company’s, the Associated Press reported. The news outlet also called it an appeal to reach a younger audience. . .

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