Majority of U.S. Adults Say Sydney Sweeney’s American Eagle Ad Is Just Fine, Despite Woke Backlash
Despite a wave of outrage from certain corners of the internet, a recent poll shows that the majority of U.S. adults view American Eagle’s ad featuring actress Sydney Sweeney as perfectly acceptable.
The ad, which features the Euphoria and White Lotus star alongside the tongue-in-cheek slogan “Sydney Sweeney Has Great Jeans,” drew criticism from progressive commentators online who claimed it carried offensive connotations — with some going so far as to allege connections to white supremacy and eugenics. But most Americans aren’t buying it.
According to a YouGov poll conducted on August 1, 2025, which surveyed 3,509 U.S. adults:
52% said they found the ad’s wordplay appropriate
16% considered it inappropriate
32% were unsure
The data indicates a clear divide based on political affiliation. While 64% of Republicans viewed the ad as appropriate, support was more modest among Democrats (46%) and independents (49%).
The survey was conducted online and designed to reflect a representative national sample across gender, age, race, region, and political leaning.
The White House even weighed in. When asked about Sweeney’s rumored Republican registration while returning from New Jersey, President Donald Trump quipped, “If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
American Eagle, meanwhile, has likely welcomed the controversy: their stock value has reportedly risen following the ad campaign’s release. Sweeney herself has not commented publicly on the backlash.
