‘If Gays Don’t Like It, they Can Choose Another Pasta’: Barilla Pasta Faces Global Boycott after Chairman Says Brand Would Never Feature a Homosexual Family in Its Ads

Campaigners have called for a boycott of Barilla, the world’s biggest pasta maker, after the company said they would never feature gay people in their advertisements.

Company chairman Guido Barilla provoked outrage when he said that his idea of the ‘traditional families’ where the woman played a central part was ‘sacred’.

If gay people didn’t like it they could eat another brand of pasta, he said.

He said: ‘I would never do a commercial with a homosexual family, not for lack of respect, but because I don’t think we are like them.

‘Ours is a traditional family where the woman has a fundamental role.‘

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