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Tom Kent, the deputy managing editor and standards editor of The Associated Press who is responsible for “accuracy and balance” across the stories carried on AP’s newswire, wrote a column Tuesday telling reporters to back off using the term “Obamacare” when referring to the Patient Protection and Affordable Care Act.

“‘Obamacare’ was coined by opponents of the law and is still used by them in a derogatory manner,” Kent argued. “It’s true that the White House, and even Obama himself, have used the term on occasion. But the administration hasn’t totally embraced ‘Obamacare’ and still uses the Affordable Care Act much of the time. We’re sticking with our previous approach to ‘Obamacare’: AP writers should use it in quotes, or in formulations like ‘the law, sometimes known as Obamacare.’”

At at NPR, Stuart Seidel, managing editor for standards and practices, announced in a memo ruling earlier this week that reporters should cut back on use of the term.

“‘Obamacare’ seems to be straddling somewhere between being a politically-charged term and an accepted part of the vernacular. And it seems to be on our air and in our copy a great deal,” Seidel said. “[W]ord choices do leave an impression. Please avoid overusing ‘Obamacare.’

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