Budweiser “Puppy Love”Average and okay.” That’s Lee Garfinkel’s three-word assessment of this year’s crop of Super Bowl ads. And Garfinkel knows of what he speaks. The CEO of DraftFCB NY is the auteur of numerous classic Super Bowl ads, most notably a series of iconic Pepsi spots featuring Cindy Crawford.

Garfinkel, who created high profile spots at BBDO, Lowe, DDB, and Havas Worldwide, knows how hard it is to make a great Super Bowl spot. The stakes are high and everyone has an opinion. “It’s a very delicate thing to create a great commercial, let alone a great Super Bowl spot,” he explains. “You need to take into consideration how people view Super Bowl spots, how it will do in the different Ad Meters and reviews, plus so many people are working on it that it’s easy to chip away at it and water it down.”…

Here are the ads, including a great spot that did not air during the game on Sunday.

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