Jeep is now dodging tomahawks from Native American groups because they make this car called the ‘Cherokee.’ Maybe you’ve heard of it (sarc), but if you’re an owner of one—you’re a terrible racist or something. Okay, maybe not that far, but one of the flagship designs for Jeep is being asked to cease all production of its Cherokee line or at least change its name (via The Hill):

Jeep has sold SUVs under the Cherokee name for decades, with the Jeep Grand Cherokee currently the brand’s bestselling model and the Jeep Cherokee its third bestseller. The original Jeep Cherokee was first introduced in 1974.

But now as some companies and sports teams have recently stopped using names and logos depicting ethnic stereotypes and caricatures, the principal chief of the Cherokee Nation said it’s time for Jeep to part ways with the tribe’s name.

“I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general, Chuck Hoskin Jr., principal chief of the Cherokee Nation, told Car and Driver.

(Read more from “Cherokee Nation to Jeep: It’s Time to Rename Your Cars” HERE)

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