“Gone With the Wind”: Odor Eating Undies Hide Embarrassing Smells

It’s the nightmare scenario in any confined space – breaking wind, only to discover it smells rather more unpleasant than expected. But these cringeworthy moments could soon be a thing of the past thanks to a new brand of odour-eating underwear.

The Japanese textile company selling underpants claims they neutralize the smell of flatulence. The pants are said to be a big hit with Japanese businessmen, as it means they can break wind without getting caught. But there’s also a pink pair for women, too.

The odor-absorbing range, known as Deoest, effectively kills odor from wind. It does this using ceramic particles in the material fibers, which are said to absorb and neutralize gassy smells.

A word of warning, however: there is no word on whether they might mask any sound.

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