Breitbart News sat down with Sen. Jim DeMint, in advance of his exit from the Senate to take the reigns at the Heritage Foundation. Our conversation primarily focused on the future of the conservative movement and the immediate talks surrounding the “fiscal cliff.” But, one particular exchange was unexpected.
Breitbart News asked Sen. DeMint about the newly announced 5-member panel to examine or “audit” the recent campaign and the Republican Party’s outreach and messaging. His answer was a surprise:
“I’ll see what they do, but we’re going to do that [auditing the campaign] at Heritage and we’re not just going to do an analysis of other pols. We’re going to go out and do our own research. I know you can’t just ask people what they think, unless you give them cues. Like, what do you think of the word conservative. You can ask them if they call themselves conservative or not. 40% call themselves conservative, but you don’t know what the other 60% think about it. They may not like the word, but they may be conservatives.
I just see, looking at the political handling from the Republican side is so amateurish compared to even what I was doing in marketing fifteen years ago, before I came to Congress. And the ability is there to be so much more sophisticated in targeting markets, segmenting and communicating with them individually.”
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