State of The Union Viewership Drops 11% From 2012

Photo Credit: deadline.comUPDATE, 3:10 PM: The first State of the Union of President Obama’s second term last night was watched by 33.5 million viewers. That’s down 11.3% from the 37.75 million who tuned in for last year’s address across 14 broadcast and cable networks. It’s also a State of the Union low for Obama, who has seen a decline every year since his first official SOTU in 2010 was watched by 48 million.

It is not an all-time low since Nielsen started tracking SOTUs in 1993; that goes to Bill Clinton’s 2000 State of the Union when the he was in the last year of his administration — that speech got just 31.478 million. This year’s speech was live from around 9-10:15 PM ET on 15 networks and tape-delayed on Univision. NBC was tops among broadcast networks with 6.469 million total viewers, just ahead of the 6.4 million CBS pulled in.

With 3.683 million watching, Fox News Channel was No. 1 among cable news’ coverage of last night’s speech. However, CNN won in the key adults 25-54 demographic with 1.436 million. Fox News’ total viewership dipped 3% from last year. Fox, ABC, CBS, NBC, PBS, Azteca, Univision, MundoFox, CNBC, CNN, Fox Business, Fox News Channel, MSNBC, Current, Centric and Galavision all carried the speech live last night.

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