South Korea Has Already Won

On March 30, three days after North Korea severed a military hotline with the South and announced that South Korean President Park Geun-hye “will meet a miserable ruin,” the country declared a state of war. “The time has come to stage a do-or-die final battle,” an official statement said.

Meanwhile, many of South Korea’s youth were worried about something else. A 25-year-old pop star named Seo In-guk had appeared on a popular reality TV show the night before and, in a misstep that quickly dominated online conversations, had washed his strawberries incorrectly. Ilbe, a conservative Web forum — a place you might expect to find a nationalist screed — was preoccupied with a month-old debate on regional differences in how to eat sweet and sour pork.

Pop stars, bourgeois lifestyle commentary and funny videos often seem to interest young South Koreans more than Pyongyang’s latest provocation. North Korea may be trying to intimidate its neighbor, particularly on economic and cultural fronts that increasingly matter, South Korea has already won the fight.

Of course, young people are discussing the risk of a second Korean war. But, even if this week’s chest-thumping has them a bit jittery, they typically mock Kim Jong Un and dismiss his war declaration as hot air. It’s a distraction from more pressing matters — not a particularly high bar for a youth culture obsessed with the latest Korean pop girl group or Samsung gadget.

“Netizens and ordinary citizens alike are fairly fatigued with the recent stream of threats,” James Pearson, the Seoul-based editor of KoreaBang, a blog that covers Korean social media trends, told me. “People just laugh.”

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