Photo Credit: legalinsurrectionThis week, The Frontier Lab published the results of months of research into why some Republicans are refusing to go by the label “Republican,” choosing to identify as anything but. I was the Research Director for this study, which applied a research approach called “Behavioral Event Modeling,” which essentially reverse engineers and maps all events that precede an individual’s disaffiliation…
The results were fascinating; after combining the flowcharts from individuals who share conservative or moderate views and no longer will use the label “Republican” to describe themselves, we ascertained four core patterns that they had in common:
1. Rejection of the “Lesser of Two Evils” argument;
2. Articulation of “Loss of Hope” in the GOP;
3. Affiliation with a new community, and
4. Incident of perceived betrayal by the GOP establishment.
…Disaffiliation from the Republican label is not only, or even primarily, a matter of philosophical differences. Rather, the perception of former Republican adherents that their party has personally attacked them, continued to present choices as a “lesser of two evils,” select candidates and principles unpalatable to voters to the point where they retain “no hope,” and failed to provide the sense of community that other outlets like talk radio and the Tea Party provide, reveal that ideology takes a back burner to what is essentially a hollow brand for those disaffiliating.
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