Everything You Need to Know About Reading the Polls

Photo Credit: TheBlaze TVJohn Cardillo, the president and CEO of PsyID, a company specializing in actionable social media intelligence and analytics, appeared on The Glenn Beck Program Wednesday to explain what Americans should know when reading the polls.

Namely, take them with a grain of salt, and there may actually a better way to gauge public opinion. Sometimes, the inaccuracies in polls are even intentional.

“You said to me, ‘I’m doing some polling for the GOP, and they want me to change things to try to change the outcome,’” Beck told Cardillo. “Am I getting that right?”

“Yeah,” Cardillo responded. “There are certain things that if we skew what we do a certain way, the outcome will predict what they want.”

Cardillo said that what his company does is far more accurate than traditional polling because it’s more of a “fly on the wall” approach than “somebody calling you up with ten questions that are designed to elicit a certain response from you to fit an agenda.”

Read more from this story HERE.