For Hollywood, the Joke’s On Obamacare
Photo Credit: APObamacare has gone from Hollywood leading lady to comic relief.
When the Obamacare exchanges launched last month, celebrities were out front, with everything from nearly topless #GetCovered tweets from young actresses touting affordable care to Funny or Die videos going viral. But since then, amid mounting bad press on everything from the faulty website to the “you can keep it” controversy, Obamacare has become the punch line instead of the star.
Organizers of the celebrity push say they haven’t gone away; rather, they’re still eager to help promote enrollment over the long haul.
The push to promote the Affordable Care Act with celebrities was designed to motivate the hardest-to-reach populations to to sign up. The “young invincibles,” healthy Americans who might not believe they have any need for health insurance, are seen as one of the key groups that Obamacare needs to reach in order to succeed, and celebs were one of the ways to accomplish that.
Last week, country singers Carrie Underwood and Brad Paisley mocked HealthCare.gov’s long wait times and early low enrollment figures in a skit during their hosting of the Country Music Awards, singing a duet including the lines “Obamacare by morning/Over six people served.”
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