Obama: ‘We’re Going to Have to…Re-market and Re-brand’ the Affordable Care Act (+video)

Photo Credit: AP/ Evan VucciPresident Barack Obama told a gathering of corporate executives Tuesday he’s confident that his model of health care will work in the end, but he said he’s going to have to “re-brand” it to sell it to a skeptical public.

He didn’t use the word “Obamacare” once on Tuesday in talking about his health care law, but he mentioned the “Affordable Care Act” seven times.

“So, look, I am confident that the model that we built, which works off of the existing private insurance system, is one that will succeed,” Obama told the Wall Street Journal’s CEO Council Annual Meeting in Washington, D.C.

“We are going to have to, (a) fix the website so everybody feels confident about that. We’re going to have to, obviously, re-market and re-brand, and that will be challenging in this political environment.”

During a campaign stop in Colorado last year, the president embraced the name that Republicans had given to his health insurance law: “The Affordable Care Act — also known as Obamacare,” Obama said in August 2012. “I actually like the name,” he added. “Because I do care — that’s why we fought so hard to make it happen.”

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