Keep Calm and Take Back Mother’s Day

Photo Credit: LadyDragonflyCC – >;< / Flickr[/caption]I’ll confess right up front, I’m a mother, and I’m likely a sap. I did actually dab my eyes while watching the online ad extolling motherhood as “The World’s Toughest Job,” because I believe it is. (If you haven’t seen it yet, watch it here then come back.) The backlash against the heartwarming ad which has more than 17.5 million views by last count, has taken many by surprise. Not me. Predictably, wherever emotions are evoked, cynicism and all manner of sentiment against sentiment will follow. And, predictably, whenever motherhood is raised, a firestorm will ensue. Here’s a taste of it.

Smriti Sinha at Policymic declares it “a little silly to objectively argue” that motherhood is “the toughest” job.

Many others chime in here, ridiculing the superlative “toughest” and the extremity of the described working conditions: no breaks, no rest, no sleep, no time off, no pay, etc. And—suddenly on Mother’s Day we demand literalism from our commercials?

For me, as a mother of six, this is not terribly far from the truth, but can we remember the genre here?

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