Coming to a Mall Near You: Obamacare
The holiday shopping season kicks off tomorrow with Black Friday, the annual mad-dash for good deals and early-morning sales. This year, shoppers in a few states will see something new this year at shopping malls–and its not exactly a hot new store. It’s…Obamacare.
In an effort to boost floundering enrollment numbers, the Department of Health and Human Services has taken to partnering with retail stores, pharmacies and websites to promote the open enrollment period, which lasts until Feb. 15. Enrollment workers will be present on Black Friday, Small Business Saturday, and Cyber Monday to tell shoppers about how to sign up for a plan on the exchange.
Westfield malls in New Jersey, New York, Illinois, Maryland, Connecticut, Florida and Washington will allow navigators and other enrollment workers to both hand out fliers and use other outreach approach methods.
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HHS dispatches workers to push ObamaCare info at malls on Black FridayBy Fox News.
Shoppers ready to look for deep Black Friday retail deals could get more than they bargained for this year. Malls in a number of states across the country are allowing health care navigators to set up shop around stores to hawk the benefits of ObamaCare.
It’s all part of a Health and Human Services campaign to snag as many sign-ups as possible. Government reps will be armed with information packets and other promotions to pitch to Americans.
This year’s effort marks a stark shift from last year’s celebrity-heavy campaign used to build up buzz about HealthCare.gov.
As part of the new outreach initiative, Westfield malls in eight states, including California, Florida, Illinois and New Jersey, will let navigators and other enrollment workers hand out fliers and other outreach work to get people to enroll.
The goal is to get 9 million new sign-ups by next year.
Read more from this story HERE.