Trust in the news media is being eroded by perceptions of inaccuracy and bias, fueled in part by Americans’ skepticism about what they read on social media.
Just 6 percent of people say they have a lot of confidence in the media, putting the news industry about equal to Congress and well below the public’s view of other institutions. In this presidential campaign year, Democrats were more likely to trust the news media than Republicans or independents.
But trust today also goes beyond the traditional journalistic principles of accuracy, balance and fairness.
Faced with ever-increasing sources of information, Americans also are more likely to rely on news that is up-to-date, concise and cites expert sources or documents, according to a study by the Media Insight Project, a partnership of The Associated Press-NORC Center for Public Affairs Research and the American Press Institute.
They want to be able to navigate the news app or website easily and quickly, without having to wade through intrusive or annoying ads. (Read more from “Just 6 Percent of People Say They Trust the Media” HERE)