Beer Brand Attacked After Posting This ‘Racist Ad’
. . .Heineken experienced a social-media backlash that accused an ad for its light beer as being racist because it said “lighter is better” and the complexions of the people in the clip.
In the clip, a bartender slides a Heineken Light to a woman standing some distance away. Some users noted that the bartender and the woman are both fair-complexioned while two of the three people the bottle passes are black and the other dark-skinned. The slogan “sometimes lighter is better” appears on the screen.
Watch this Heineken commercial where a fair-skinned bartender slides a beer past 3 dark-skinned Black folks (2 women 1 man) to a racially ambiguous fair-skinned woman, and when the drink reaches its desired destination, the words “sometimes ligher is better” pops up on the screen pic.twitter.com/ExIuqN6wOi
— LEFT🏴 (@LeftSentThis) March 26, 2018
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
Heineken quickly knuckled under.
“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a company spokesperson told Fox News. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.” (Read more from “Beer Brand Attacked After Posting This ‘Racist Ad'” HERE)
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