Watch: Gun Control Group Launches Ad Campaign to Prevent ‘Family Fire’ Shootings
The Brady Center to Prevent Gun Violence, the Ad Council and Droga5 have partnered together to launch the “End Family Fire” ad campaign, which focuses on encouraging parents to store firearms in a gun safe.
The campaign defines family fire as “a shooting death or injury involving an improperly stored or misused gun found in the home. Incidents include unintentional shootings, suicides and other gun-related tragedies.”
According to a 2015 survey that was published in the Journal of Urban Health, more than 4.6 million children live in a home with loaded firearms that are not properly stored.
“We can all agree, eight children being unintentionally shot and injured or killed every day is simply unconscionable,” Kris Brown, co-president of the Brady Center said in a statement. “Just like the term ‘designated driver’ changed perceptions about drinking and driving, the term ‘Family Fire’ will help create public awareness to change attitudes and actions around this important matter. This is a nonpolitical issue where gun owners and non-gun owners alike can come together and play a role in reducing the number of innocent lives lost to gun violence.”
8 kids a day are accidentally killed or injured by “family fire” – a shooting involving an improperly stored gun. Ending this crisis isn’t a left or right issue. It’s a human issue. #EndFamilyFire https://t.co/JLBLm6CsKg
— Arianna Huffington (@ariannahuff) August 8, 2018
The “End Family Fire” campaign is relying on media outlets to donate ad space for its cause. FOX Networks Group, Bustle Media Group, Refinery29, Upworthy, Meredith Corporation and the Condé Nast portfolio have all donated to the cause. Zenith USA has donated media relations support. (Read more from “Watch: Gun Control Group Launches Ad Campaign to Prevent ‘Family Fire’ Shootings” HERE)
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