Gillette Venus Ad Campaign Features Obese, Trans Models
Gillette’s new Gillette Venus advertisement campaign features morbidly obese women and transgender models. The company claims “ALL types of beautiful skin deserve to be shown,” but it has experienced resistance and widespread mockery on social media.
An advertisement featuring one obese model for the campaign, Anna, was captioned, “Go out there and slay the day.”
Go out there and slay the day 💪🏼 📸 Glitter + Lazers pic.twitter.com/cIc0R3JfpR
— Gillette Venus (@GilletteVenus) April 3, 2019
“Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown,” declared Gillette in a Twitter post. “We love Anna because she lives out loud and loves her skin no matter how the ‘rules’ say she should display it.” . . .
Gillette Venus: You want out of that slump or not? https://t.co/rSHuJxNV59
— Jesse Kelly (@JesseKellyDC) April 5, 2019
Diabetes is a medical narrative and a social construct. @GadSaad
— Peter Boghossian (@peterboghossian) April 5, 2019
18-year-old transgender activist Jazz Jennings, who is one of the youngest transgender public figures in the world, is also a model for Gillette Venus’ new campaign.
LGBTQ activist @JazzJennings__ is the face of our #MySkinMyWay campaign! Here’s what she had to say to @bustle about “righting” her own rules: https://t.co/JrEqOM0Yjo
— Gillette Venus (@GilletteVenus) February 19, 2019
Gillette was also at the center of an advertising controversy in January, after the company released a commercial attacking “toxic masculinity.”
Despite the commercial being widely mocked, receiving over 1.4 million dislikes opposed to just 785,000 likes, and becoming the 20th most disliked YouTube video ever as of February, Gillette parent company Procter & Gamble doubled down on the campaign. (Read more from “Gillette Venus Ad Campaign Features Obese, Trans Models” HERE)
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