. . .Drag queens, for the first time, will appear in a Super Bowl advertisement. “RuPaul’s Drag Race” alumni Kim Chi and Miz Cracker will make history in a commercial for hummus brand Sabra during the football championship game Feb. 2, when the Kansas City Chiefs will face the San Francisco 49ers.
In the teaser for the ad campaign, which the New York-based company posted on its YouTube channel last week, Miz Cracker clumsily attempts to put a football helmet on over her sizable wig.
“I hope this doesn’t give me helmet hair,” she says, while Kim Chi looks on skeptically. . .
Bob Witeck, a longtime marketing strategist who specializes in reaching LGBTQ audiences, called Sabra’s drag ad “revolutionary.” (Read more from “Insanity: Drag Queens Will Be Featured for the First Time in a Super Bowl Ad (VIDEO)” HERE)
Who Owns Sabra?
From the Jerusalem Post: “Sabra Dipping Company is owned by two independent global food companies – PepsiCo, based in the U.S. and Strauss Group, which is headquartered in Israel,” Sabra Spokeswoman Ilya Welfeld said in a statement issued to local NBC affiliate NBC4.
“Each company is a separate entity and independent company,” she said, adding that Sabra has “no political positions or affiliations.”