Democrats Decided To Test How Effective Lincoln Project Viral Twitter Ads Were, and It Did Not Go Well

A left-wing political action group that tested the efficacy of the viral Twitter ads from the Lincoln Project were surprised to find that they weren’t effective at all.

The Lincoln Project, a super PAC composed of former Republican operatives who are anti-Trump, garnered millions of dollars of support from those on the left while earning scorn and derision from supporters of the president.
But when one of the top Democratic political PACs decided to test their viral Twitter ads, they discovered that the money had not been spent well. . .

Priorities USA wanted to see if something going viral on Twitter could be a substitute for ad testing that would show whether an ad is persuasive or not. Instead they found the opposite:

According to Nick Ahamed, Priorities’ analytics director, the correlation of Twitter metrics—likes and retweets—and persuasion was -0.3, “meaning that the better the ad did on Twitter, the less it persuaded battleground state voters.” The most viral of the Lincoln Project’s ads—a spot called Bounty, which was RTed 116,000 times and liked more than 210,000 times—turned out to be the least persuasive of those Priorities tested.

(Read more from “Democrats Decided To Test How Effective Lincoln Project Viral Twitter Ads Were, and It Did Not Go Well” HERE)

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