Despite Building Success Through Conservative Support, Black Rifle Coffee Wants To Flush ‘Repugnant’ Americans
A feature in The New York Times Magazine paints top executives of the Black Rifle Coffee Company as saying that some elements of America’s conservative political spectrum are not anyone with whom the company wants to be affiliated.
“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” said Mat Best the company’s executive vice president. “It’s like, no, no, we define that.” . . .
Company CEO Evan Hafer said that last year, when the company said it was not an active supporter of Kyle Rittenhouse, who has been charged with murder over the shooting of rioters in Kenosha, Wisconsin, last year, it was a watershed moment because it separated the company from customers he was happy to be rid of.
“It’s such a repugnant group of people.”
The executives behind @blckriflecoffee, a coffee and lifestyle brand hugely popular with conservatives, has some choice words to describe part of its customer base. https://t.co/BxTpq0kfQY pic.twitter.com/mbdrBSpwGs
— Andy Ngô (@MrAndyNgo) July 16, 2021
(Read more from “Despite Building Success Through Conservative Support, Black Rifle Coffee Wants To Flush ‘Repugnant’ Americans” HERE)
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